Our Logo
When The Mexican Coffee Company was in its development stages, one of the first things we designed was our logo. We are very proud of it: the detail, symbolism and beauty of our logo is all a homage to our Mexican roots.
The logo as a whole is inspired by one of the most iconic symbols of ancient Mexico: The Aztec Calendar, also known as the Piedra del Sol (Stone of the Sun.)
We have also incorporated Mayan symbols, and of course, representations of coffee and the coffee growing process. The result is a fascinating and meaningful logo that alludes to the rich Mexican culture and its deep tradition of coffee growing.
Inspiration
Symbolism
1. Celestial Heaven/Divinity - Alluding to the sky from which rain and clouds come. Both important concepts in Aztec and Mayan cultures, and in modern-day Mexican culture. For us, this symbol also alludes to the sky and clouds which provide the Earth with water.
2. Earth/earthly World - The fundamental element in growing coffee, along with the rain. We consider that Mexican coffee can be an ancestral experience, enjoyed here on Earth in the present. The Earth is also, of course, the most fundamental element in growing coffee, along with the rain.
3. Winter - The season of the year during which most coffee is harvested.
4. Spring - Along with the rest of the seasons, part of the cycle of growth throughout the year.
5. Autumn - The end of the Sacred Cycle of Corn which conclude with two important festivities: Tepeíhuitl & Quecholli. Nowdays, we celebrate Coffee Day in Autumn too, thanking God for thew new harvest of coffee.
6. Summer - Along with the rest of the seasons, part of the cycle of growth throughout the year.
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For the Aztecs, the Sacred Cycle of Corn was based on cosmic and natural observations and their theological understanding of life. The Fruit of the Earth was nothing else but a gift from God. We preserve this vision of life in the way our farmers grow their coffees.
7. Coffee Bean - The central element of our logo, and the heart of our business.
The coffee bean takes the position in our logo that the face of the deity Quetzaltcoatl (Kukulcán) takes in the Aztec Sun Stone, showing its importance and alluding to how Mexico can be redefined by its relationship with coffee.
8. The Clouds - An essential element to grow coffee, providing rain and shade. Arabica coffee plants require the protection of the shade as Arabica plants are more delicate than robusta. The direct contact with the sun significantly damages the plant, affecting the quality of the coffee they produce. All of our coffees are grown in cloud forrests.
9. Quetzal Bird - In Aztec mythology, represents Quetzaltcoatl, known by Mayans as Kukulcán (in combination with the Serpent in 12). He was one of the principal deities for the Aztecs and Mayans, worshipped for his control over the wind and rain. Nowadays, the beautiful Quetzal bird, which is in danger of extinction, is native to the coffee-growing state of Chiapas, from which our coffee, Canto de Quetzal, is sourced and takes its name.
10. The Rain - The Water that purifies the earth. The spirit of life. An essential element to grow coffee.
11. The Mountains - Metaphorically, the mountains represent the Earth that wants to reach Heaven, and humanity that seeks divinity. Coffee plants need the altitude of the mountains to grow.
12. The Serpent - Duality with Quetzal Bird to result in the ancient deity Quetzaltcoatl or Kukulcán, a key figure in Mexican mythology and culture.
13. The Sun - Along with Quetzalcoatl, the God of the Sun (Huitzilopochtli) was one of the main Aztec deities, and the Sun is metaphor for God in multiple modern day religions. For us, the sun is the element that makes the earth fertile and provides light and warmth for coffee growing.
What do the numbers mean?
14. The number 0 - Mayan contribution to numerical system
15. The number 3 - The Holy Trinity. Perfection in the Bible.
16. The number 12 - The percentage of humidity at which coffee beans need to be roasted
17. The number 13 - The year of the birth of the fifth sun, which, according to Aztec mythology, would be the start of the current period in which we live.
18. The number 14 - We celebrate the re-annexation of Chiapas to Mexico (one of the main coffee growing regions in the country) on the 14th of September.
19. The number 64 - The number of languages spoken in Mexico.
20. The number 575 - The approximate year coffee was discovered, according to Mexican coffee expert Ramón Aguilar Ruiz.
21. The number 950 - The minimum altitude to grow Arabica coffee plants, which produce specialty coffee grade beans.
22. The number 1790 - The year coffee was introduced to Mexico.
23. The number 2018 - The year this project, The Mexican Coffee Company, started.
We hope you find the information about our logo as interesting as we do. There is so much depth to Mexican culture and its rich heritage of coffee growing, which is why we at The Mexican Coffee Company are so passionate about sharing this amazing coffee with the world. We are also excited to share more about Mexico’s incredible culture with you, our Mexican coffee lovers.